TABULA RASA™ began as a question:
What happens when we erase the memories that made us who we are?
What happens when we erase the memories that made us who we are?
This film is an exploration of identity, grief, and the fragility of what we call reality. It’s about the memories we try to forget—and the ones that refuse to let go. As I was developing the story, I kept returning to the haunting thought that our pain isn’t just something we survive—it’s the very thread that holds us together.
Creating this film with generative AI allowed me to dream freely, to build a world that feels both clinical and deeply human. Though Tabula Rasa was created with machines, it is deeply personal. I hope it resonates with anyone who’s ever longed to forget... and found themselves haunted by what they couldn’t.
— Joe Pioggia
Writer + Director
Writer + Director
Joe Pioggia is a filmmaker and creative director who has spent over fifteen years shaping stories in beauty and brand. His work lives in the space where image meets instinct—cinematic, editorial, and always chasing the edge of what’s next. He makes campaigns, launch films, and short-form narratives that stay with you.
See other projects we are working on at https://jettcollective.co/